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Marketing no es (solo) publicidad
En los medios de comunicación en general se entiende y utiliza el término marketing de manera errática y ambigua, casi siempre con una profunda connotación negativa: como la manera de crear necesidades manipulando nuestros deseos y forzándonos a adquirir cosas que no queremos.

También se suele identificar el marketing con las diferentes actividades que lo integran y, especialmente, se usa como sinónimo de publicidad. Y no, marketing no es solo publicidad. La publicidad es una parte fundamental de la ecuación, pero marketing es más que eso, mucho más.

Marketing no es (solo) publicidad es un libro divulgativo que muestra que hacer buen marketing es entender a quién sirves, diseñar la manera de hacerlo de forma diferencial y comunicarlo de modo efectivo, aplicando mucho sentido común, un poco de intuición y un toque de creatividad.




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Recicla cocinando
Este no es un libro de cocina al uso. Se trata de un manual para dar nueva vida a aquellos alimentos sobrantes después de haberlos cocinado, y que por lo general acaban en la basura tras un breve tránsito por el frigorífico. Introduciendo un ingrediente tan esencial como la imaginación, las autoras nos proponen trucos, técnicas y alternativas para convertir un producto ya cocinado en un plato renovado y atractivo. Con hábitos, que en los últimos años habíamos olvidado, pero que heredamos de nuestras madres y abuelas, no solo se trata de ahorrar, sino también de llevar a cabo un consumo responsable, apostando por una alimentación sana y variada.
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What Is the Story of Dracula
From appearances in films and animated features to interpretations as a Muppet and breakfast cereal mascot, Dracula has been the inspiration for many other fictional vampires and is now an established figure in pop culture. Created by Bram Stoker in his 1897 Gothic horror novel, Count Dracula is a nobleman who uses his powers as a vampire to dominate his victims. Even though Dracula didn't succeed in the novel, the fictional character has lived on to dominate the real world as one of its most popular supernatural villains.Author Michael Burgan explores Dracula's mysterious origins in the historical figures who might have shaped the character, as well as the films and actors that cemented Dracula's place in cinematic history.


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What Is the Story of Frankenstein
From his origins in Mary Shelley's 1818 novel, through his many movie portrayals in the twentieth century, Frankenstein is one of the most recognizable characters in the world. His iconic look is a go-to Halloween costume for kids and adults alike. But how did the mad scientist and his creation become so popular? Author Sheila Keenan explains his spooky origin story, the history of the movies, and what lies ahead for this monstrous creature.
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Who Was Walt Disney
Walt Disney always loved to entertain people. Often it got him into trouble. Once he painted pictures with tar on the side of his family's white house. His family was poor, and the happiest time of his childhood was spent living on a farm in Missouri. His affection for small-town life is reflected in Disneyland Main Streets around the world. With black-and-white illustrations throughout, this biography reveals the man behind the magic.This book is not authorized, licensed or endorsed by the Walt Disney Company or any affiliate.








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Who Was Steve Jobs
Steve Jobs, adopted in infancy by a family in San Francisco, packed a lot of life into fifty-six short years. In this Who Was…? biography, children will learn how his obsession with computers and technology at an early age led him to co-found and run Apple, in addition to turning Pixar into a ground-breaking animation studio. A college dropout, Jobs took unconventional steps in his path to success and inspired the best and the brightest to come with him and “change the world.”




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Who Was Selena
As a young girl, Selena Quintanilla sang in a band called Selena y Los Dinos with her brother and sister. The family performed at fairs, weddings, quinceañeras, and on street corners in their native Texas. Selena learned how to sing in Spanish and soon became hugely popular within the Latino community--so much so that she became the best-selling Latin artist of the 1990s. Selena was poised to be a great success, but her life was cut short after being fatally wounded by the president of her fan club. Selena's contributions to music and fashion during her life made her one of the top Latin musicians in the 1990s, and readers will want to know more about the woman who introduced the world to Tejano music.
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Who Was Roald Dahl
Just in time for Roahl Dahl Month!

Roald Dahl is one of the most famous children's book authors ever. Now in this Who Was . . . ? biography, children will learn of his real-life adventures. A flying ace for the British Air Force, he was married to an Academy Award-winning actress. He also wrote books and screenplays for adults. Entertaining and readable, this biography has 80 black-and-white illustrations.




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Who Was Richard Nixon
On August 8, 1974, millions sat stunned as they watched Richard Nixon on TV when he announced he was stepping down as the President of the United States. He'd participated in a scandal that included secret tape recordings, a burglary, and a cover-up, and now his secrets and lies were catching up to him. How could Nixon, a man who had been reelected in a landslide victory just two years earlier, now be leaving office in disgrace?

Author Megan Stine takes readers through President Nixon's life--from his childhood and military experiences during World War II--to his long political career and the Watergate scandal that tarnished his legacy and deepened American's mistrust of the government.




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Who Was Pablo Picasso
Over a long, turbulent life, Picasso continually discovered new ways of seeing the world and translating it into art. A restless genius, he went through a blue period, a rose period, and a Cubist phase. He made collages, sculptures out of everyday objects, and beautiful ceramic plates. True Kelley's engaging biography is a wonderful introduction to modern art.
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Who Was Marie Curie
Born in Warsaw, Poland, on November 7, 1867, Marie Curie was forbidden to attend the male-only University of Warsaw, so she enrolled at the Sorbonne in Paris to study physics and mathematics. There she met a professor named Pierre Curie, and the two soon married, forming one of the most famous scientific partnerships in history. Together they discovered two elements and won a Nobel Prize in 1903. (Later Marie won another Nobel award for chemistry in 1911.) She died in Savoy, France, on July 4, 1934, a victim of many years of exposure to toxic radiation.
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Who Was Lewis Carroll
Meet the man who created Alice, the Mad Hatter, and Tweedle Dee and Tweedle Dum!

Lewis Carroll is the pen name of Charles L. Dodgson, a mathematician and church deacon, who taught at Oxford University. He was inspired to write his best known works, Alice's Adventures in Wonderland and Through the Looking Glass, by one of the Dean's daughters, Alice Liddell. The books were hugely successful and brought Carroll wide acclaim, especially for the nonsense poems "Jabberwocky" and The Hunting of the Snark.

Children and adults continue to be delighted by the fantasy of the Alice stories, which have been the basis of plays and movies since their publication in Victorian England during the 1860s and 1870s.




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Who Was Julia Child
Born in California in 1912, Julia Child enlisted in the Army and met her future husband, Paul, during World War II. She discovered her love of French food while stationed in Paris and enrolled in Le Cordon Bleu cooking school after her service. Child knew that Americans would love French food as much as she did, so she wrote Mastering the Art of French Cooking in 1961. The book was a success and the public wanted more. America fell in love with Julia Child. Her TV show, The French Chef, premiered in 1963 and brought the bubbling and lovable chef into millions of homes. Find out more about this beloved chef, author, and TV personality in Who Was Julia Child?
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Who Was Jacques Cousteau
Jacques Cousteau is the most famous and beloved name in the world of deep-sea exploration. Cousteau discovered his passion in 1938, when he first used a pair of goggles to dive off the coast of France. During his time as a French naval officer, he carried out many deep-sea experiments and improved upon early diving equipment. Soon, Cousteau began filming his underwater excursions and offering the world a glimpse below the surface. The documentary television series The Undersea World of Jacques Cousteau made the man, his work, and his red cap famous throughout the world.




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Who Was Jackie Robinson
As a kid, Jackie Robinson loved sports. And why not? He was a natural at football, basketball, and, of course, baseball. But beyond athletic skill, it was his strength of character that secured his place in sports history. In 1947 Jackie joined the Brooklyn Dodgers, breaking the long-time color barrier in major league baseball. It was tough being first- not only did "fans" send hate mail but some of his own teammates refused to accept him. Here is an inspiring sports biography, with black-and-white illustrations throughout.
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Who Was Elvis Presley
Put on your blue suede shoes and get ready for another addition to the Who Was…? series! The King could not have come from humbler origins: Born in Tupelo, Mississippi, during the Depression, he grew up with the blues music of the rural South, the gospel music of local churches, and the country-western classics. But he forged a sound all his own—and a look that was all his own, too. With curled lip, swiveling hips, and greased pompadour, Elvis changed popular music forever, ushering in the age of rock and roll. Geoff Edgers’s fascinating biography of this icon of American pop culture includes black and- white illustrations on nearly every spread.
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Who Was Dr. Seuss
Ted Geisel loved to doodle from the time he was a kid. He had an offbeat, fun-loving personality. He often threw dinner parties where guests wore outrageous hats! And he donned quirky hats when thinking up ideas for books- like his classic The Cat in the Hat. This biography, with black-and-white illustrations throughout, brings an amazingly gifted author/illustrator to life.





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Who Was Che Guevara
Viva la revolución! Find out how Che Guevara--a doctor turned communist leader and much more than a face on a T-shirt--ended up paying the ultimate price for his cause.Viva la revolución!Find out how Che Guevara--a doctor turned communist leader and much more than a face on a T-shirt--ended up paying the ultimate price for his cause.His very image has become associated with a spirit of rebellion, but Ernesto Guevara--known around the world simply as Che--didn't dream of becoming a revolutionary. Author Ellen Labrecque takes readers on a journey through Che's life starting with his childhood in Argentina, to his travels through South and Central America as a young physician, and ending with his final years as a key player in the Cuban revolution. His legacy--as the author of The Motorcycle Diaries, a champion of the poor, and a force for change in Cuba--is both personal and political.
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Who Was Celia Cruz
Although her family and friends know her as Úrsula Hilaria Celia de la Caridad Cruz Alfonso, the world refers to her simply as Celia Cruz. Starting her career in 1950, Celia grew increasingly popular as the new lead singer of the Cuban band Sonora Matancera. Her exceptional vocal range and flashy costumes made fans fall in love with her.Celia's talent took her all around the world, including the United States. After Fidel Castro came to power in Cuba, she wasn't allowed to return to her native country. She and other Cubans who were exiled used their music to express their love for their homeland.Celia rose to the top of the charts in a genre that was dominated by men. She become an award-winning singer and the most popular Latin artist of the twentieth century. Azucar! indeed!
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Who Was Beatrix Potter
Born into wealth in 1860’s London, Beatrix Potter always had a vivid imagination. Her early interests included natural history and archaeology, and Potter delighted in sketching fossils and fungi. After briefly illustrating Christmas cards with her brother, Bertram, Potter wrote and illustrated her well-known book, The Tale of Peter Rabbit. The book was rejected by several publishes until Frederick Warne eventually took a risk and published the story in 1902 - a risk that paid off. Peter Rabbit was a huge success and readers loved hearing about Peter's mischevious adventures in the lush English countryside. As she got older, Beatrix Potter became a proud conservationist, working hard to defend the landscape she loved so well against industrialization and logging. Now over one hundred years old, Peter Rabbit and his animal friends have become cultural touchstones and continue to delight readers of all ages.
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